Privacy Policy

Last Updated: January 29, 2026

Echo is a product of Fifth Letter, Inc. (“Fifth Letter,” “we,” “our,” or “us”). This Privacy Policy explains how information is collected, used, and protected when you access or use the Echo website, application, and any related services (collectively, the “Service”).

By accessing or using Echo, you agree to this Privacy Policy and the associated Terms and Conditions. If you do not agree, please discontinue use of the Service.

About Echo and Fifth Letter

Echo is built and operated by Fifth Letter, Inc., a North Carolina-based communications and strategy studio. While Echo is a standalone product, Fifth Letter remains the legal entity responsible for its operation, data practices, and support.

Copyright and Intellectual Property

All content made available through Echo, including but not limited to text, images, software, documentation, audio, video, and design elements (“Content”), is protected by United States and international copyright and intellectual property laws.

Fifth Letter retains all rights, title, and interest in and to the Content unless otherwise stated. You may not copy, reproduce, distribute, publish, modify, or create derivative works from any Content without prior written permission from Fifth Letter.

Requests for commercial use or reproduction should be directed to:

Email: hello@startwithecho.com
Phone: 336.723.5655

Trademarks

The names “Echo,” “Fifth Letter,” and associated logos, product names, and service marks are trademarks or service marks of Fifth Letter, Inc. You may not use these marks without prior written permission.

Any third-party trademarks that appear within Echo remain the property of their respective owners and may not be used without authorization.

Information We Collect

Echo is designed to respect your privacy and collect only what is necessary to operate and improve the Service.

Information You Provide

Contact information, such as your name and email address, when you:

  • Create an account

  • Subscribe to communications

  • Contact support

  • Messages, prompts, or content you voluntarily submit through Echo’s chat or feedback tools

Information Collected Automatically

Aggregated and anonymized or pseudonymized usage data, such as:

  • IP address

  • Device type and browser

  • Pages visited and features used

  • Date and time of access

This information is used to understand how Echo is used and to improve performance, reliability, and user experience.

How We Use Your Information

  • We use the information we collect to:

  • Provide, operate, and maintain Echo

  • Improve features, usability, and performance

  • Communicate with you about your account, updates, or support requests

  • Send optional newsletters or product updates if you have opted in

  • Protect the safety, security, and integrity of the Service

  • Comply with legal obligations

Data Retention

We retain:

  • Aggregated and anonymized or pseudonymized usage data for as long as necessary to improve and protect the Service and to meet legal or regulatory requirements

  • Contact information (such as your email address) for as long as you maintain an account or remain subscribed to our communications

You may unsubscribe from marketing or newsletter communications at any time.

Sharing of Information

Echo does not sell your personal information.

We may share limited information with trusted third-party service providers that help us operate and support Echo, such as:

  • Web hosting and infrastructure providers

  • Analytics services

  • Customer support and communication tools

  • Payment and subscription processing platforms

These providers are authorized to use your information only as necessary to provide services to us and are required to maintain appropriate privacy and data protection standards.

We may also share information that has been aggregated and anonymized in a way that does not identify you.

Third-Party Services

Echo relies on certain third-party platforms and integrations to deliver its features and maintain performance. These third parties may process data in accordance with their own privacy policies and terms of service.

While we carefully select partners who maintain strong data protection practices, their handling of your information is governed by their respective policies. We encourage you to review those policies to understand how your data is managed.

Use of Artificial Intelligence

Echo uses artificial intelligence tools to provide strategic guidance, content support, and conversational features.

  • AI systems are used under human oversight to enhance clarity, efficiency, and insight

  • AI-generated outputs are not intended to replace professional, legal, or financial advice

  • We do not sell or license user-submitted content to third parties for advertising or training purposes

  • Confidential or sensitive information is handled in accordance with this Privacy Policy and applicable data protection laws

Your Rights

European Economic Area (EEA) and Switzerland

If you reside in the EEA or Switzerland, you may have the right to:

  • Request access to your personal data

  • Request correction or deletion of your personal data

  • Object to or restrict certain processing


All Users

All users may request access to, correction of, or deletion of their contact information by contacting us at:

Email: hello@startwithecho.com

We will respond to requests in accordance with applicable law.

Links to Other Websites

Echo may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those external sites. Accessing them is at your own risk, and their privacy policies will govern how your information is handled.

Disclaimer

ECHO AND ALL ASSOCIATED CONTENT ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS. YOUR USE OF THE SERVICE IS AT YOUR OWN RISK.

FIFTH LETTER DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. FIFTH LETTER DOES NOT WARRANT THAT ECHO WILL BE UNINTERRUPTED, SECURE, OR ERROR-FREE.

Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, FIFTH LETTER, ITS AFFILIATES, DIRECTORS, OFFICERS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATED TO YOUR USE OF ECHO.

Indemnification

You agree to indemnify and hold harmless Fifth Letter, its affiliates, directors, officers, employees, and agents from and against any claims, liabilities, damages, losses, and expenses, including reasonable attorneys’ fees, arising out of or related to your use of Echo or violation of this Privacy Policy.

Governing Law and Venue

This Privacy Policy is governed by the laws of the State of North Carolina, without regard to conflict of law principles.

Any legal action or proceeding arising out of or relating to this Privacy Policy or Echo/Fifth Letter shall be brought exclusively in the state or federal courts located in Forsyth County, North Carolina, and you consent to the jurisdiction of such courts.

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or Echo, please contact:

Elliot Strunk
Fifth Letter, Inc.
Email: hello@startwithecho.com
Phone: 336.723.5655

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The updated version will be posted on this page with a revised “Last Updated” date.

By continuing to use Echo after changes are posted, you agree to the revised policy.