The Echo Playbook
Let’s turn Echo into that beefier, ready-to-roll assistant you've been wishing for!
Here are tips and tricks to get the ball rolling, a Swiss Army knife for your marketing brain.
1. Prompt Templates by Use Case
Quick-start prompts when you don’t have time to think:
“Write a LinkedIn post announcing our new product feature in a way that highlights customer benefits.”
“Create a nurture email for leads who downloaded our white paper but haven’t engaged since.”
“Draft a landing page headline and subhead for a free trial offer targeting small business owners.”
2. Tone and Voice Shortcuts
Fast ways to steer the vibe without a style guide:
“Make this sound like a confident but approachable expert. Think TED Talk, not textbook.”
“Rewrite this in a cheeky, irreverent tone like a brand that doesn’t take itself too seriously.”
“Adjust this to sound more empathetic and supportive, like a coach talking to someone overwhelmed.”
3. Content Repurposing Prompts
Get more mileage out of what you already made:
“Turn this blog post into 5 tweet threads, each with a different insight or stat.”
“Summarize this webinar into a 3-paragraph newsletter blurb and a CTA to watch the replay.”
“Extract 3 pull quotes from this case study and write captions for Instagram.”
4. Audience Persona Inputs
Help the AI get inside your audience’s head:
“Write a product description for busy HR managers at mid-sized companies who value efficiency over flash.”
“Create ad copy targeting early-career marketers who are skeptical of buzzwords but open to new tools.”
“Generate talking points for a webinar aimed at nonprofit execs who want data but hate jargon.”
5. SEO and Keyword Guidance
Balance searchability with sanity:
“Write a blog intro using the keyword ‘email marketing automation’ in a way that feels natural and helpful.”
“Give me 3 meta descriptions for this article that include the keyword ‘customer retention strategies.’”
“Improve this paragraph for SEO without making it sound like keyword soup.”
6. Campaign Brainstorming Prompts
Break out of the blank page blues:
“Give me 5 campaign ideas for a spring refresh theme for our productivity app.”
“Suggest angles for a campaign promoting a boring but essential product, like accounting software.”
“What’s a clever way to connect our product to an upcoming cultural moment, like back-to-school season?”
7. Creative Brief Generator
Quick briefs for when the team needs direction:
“Create a one-paragraph creative brief for a paid social campaign targeting Gen Z freelancers.”
“Summarize the goal, audience, message, and CTA for a re-engagement email series.”
“Draft a brief for a video ad promoting our new feature, focused on ease of use.”
8. Speedy Research Summaries
CliffsNotes for busy brains:
“Summarize this 10-page industry trend report into 5 key takeaways for a team meeting.”
“Give me a competitor comparison between Brand X and Brand Y based on their websites.”
“What are the main points of this article about the future of remote work?”
9. Internal Communication Help
Marketing-to-non-marketing translation layer:
“Write a Slack update summarizing this week’s campaign performance in plain English.”
“Explain the value of A/B testing to our CEO without using marketing jargon.”
“Draft a short presentation slide that shows how our email open rates improved this quarter.”
10. ‘Make It Better’ Prompts
Polish what you already wrote:
“Here’s my draft social post. Rewrite it to be more engaging and action-oriented.”
“Make this paragraph more concise without losing the key message.”
“Give me 3 stronger headline options that sound less generic.”